> For the complete documentation index, see [llms.txt](https://docs.plenit.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.plenit.com/go-to-market/concepts.md).

# Conceptos

Antes de ponerte a operar, entiende las piezas de tu Go to Market: cómo fijas precios, cómo preparas ofertas, cómo consultas lo que facturas a tus clientes y qué materiales tienes listos para vender. 

Aquí tienes cada concepto explicado, sin pasos, solo el porqué.

{% hint style="info" %}
¿Buscas el paso a paso? Lo tienes en How-to. Aquí explicamos qué es cada cosa y cómo encaja.
{% endhint %}

### Explora los conceptos

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Qué es Go to Market</strong></td><td>Tu zona comercial en Plenit: define precios, prepara presupuestos, revisa lo que facturas y usa materiales listos para vender.</td><td><a href="/pages/YElc2aeVLcbxQMQNepJE">/pages/YElc2aeVLcbxQMQNepJE</a></td></tr><tr><td><strong>Tarifas</strong></td><td>La diferencia entre tu coste y el precio al cliente, los tres niveles de margen y la tarifa recomendada.</td><td><a href="/pages/aZmtO3kX6LtsAtuoTZfq">/pages/aZmtO3kX6LtsAtuoTZfq</a></td></tr><tr><td><strong>Presupuestos</strong></td><td>Cómo recoge servicios dimensionados, muestra tu coste y el precio al cliente, sus estados y los documentos que genera.</td><td><a href="/pages/yBLlezHRrf28dZA0yWCP">/pages/yBLlezHRrf28dZA0yWCP</a></td></tr><tr><td><strong>Facturación de clientes</strong></td><td>La vista de consulta de los albaranes derivados del consumo de tus clientes, con su detalle y descarga.</td><td><a href="/pages/otoGIFts49HAlLVuLQai">/pages/otoGIFts49HAlLVuLQai</a></td></tr><tr><td><strong>Documentación</strong></td><td>El repositorio de materiales comerciales, contratos y plantillas, muchos personalizables con tu marca.</td><td><a href="/pages/x1CD3JrruL0Mb6dZ6PIK">/pages/x1CD3JrruL0Mb6dZ6PIK</a></td></tr><tr><td><strong>Glosario</strong></td><td>Los términos de Go to Market, explicados en una tabla.</td><td><a href="/pages/SZIIPkFXHk8bwjrIfn5u">/pages/SZIIPkFXHk8bwjrIfn5u</a></td></tr></tbody></table>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.plenit.com/go-to-market/concepts.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.