> For the complete documentation index, see [llms.txt](https://docs.plenit.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.plenit.com/docs-en/go-to-market/how-to/how-to-create-an-email-campaign-with-mailchimp.md).

# How to create an email marketing campaign with Mailchimp

From the Documentation center, you can download customized newsletter templates with your brand and launch them as an email marketing campaign to your customers using Mailchimp.

This guide covers the two parts: downloading the template in Plenit and setting up the campaign in Mailchimp.

### Before you begin

* Access the administration panel at [admin.plenit.com](https://admin.plenit.com) as a partner, with permissions for Go to Market.
* Have your section of **Portal Web** (the template uses your brand and your domain).
* Have a **Mailchimp** account with a standard plan or higher.

### Step 1. Download the template in Plenit

In the panel, go to **Go to Market → Documentation** and enter the category **Email Marketing**. You will see several templates; choose the one that fits your campaign, open its menu **(…)** and select **download** (you can also **preview** it first).

![Email marketing templates](/files/4dc08bff28e3bcec5741c58b8f61215336b86c91)

When downloading, you are asked for your **email address** and the **URL of your company**, and you click **Generate**. You get a file `newsletter.html` customized with your logo and, in the footer, your website and your email.

{/\* 📸 SCREENSHOT 2 · customization form (email + URL) and Generate \*/}

![Template customization](https://REEMPLAZA-URL/go-to-market-mailchimp-02.png)

> #### 📘 The "I want to know more" button
>
> The template includes a button **I want to know more** that leads to a contact form with your image, at an address such as `https://portal.yourcompany.xyz/public/newsletter/contact`.&#x20;
>
> When a customer fills it out, their details are sent to the email account you specified when generating the template.

### Step 2. Upload the template to Mailchimp

Log in to Mailchimp and go to **Campaigns → Email Templates → Create Template**. Choose **Code your own** and then **Import HTML** (or **Paste in Code** if you prefer to paste the HTML). Give the template a name (**Template Name**), click **Browse** to select your `newsletter.html`, and **Upload**. When it loads, review the preview and click **Save**.

![Template import in Mailchimp](/files/32265c13c72c65333ac77f5f535800316f352e37)

### Step 3. Add your audience

Go to **Audience → All Contacts → Add contacts** and choose **Import contacts**. You can upload a file (**Upload file**, a CSV) or paste them (**Copy and paste**), one contact per line, with their email and name. Make sure the contacts are set as **Subscribed** and, if you want to organize them, add **labels** (for example, by campaign type). Finish with **Finalize Import** and **Complete Import**.

![Contact import in Mailchimp](/files/f5187318e8371b9548d03e4006524ed1f299c1e8)

<figure><img src="/files/8ded6db272631b323b2459b82aee1a3f6a62932f" alt=""><figcaption><p>We will add the sending contact</p></figcaption></figure>

> #### 🚧 Unsubscribed contacts
>
> If the campaign still doesn’t send afterwards, the most common reason is that some contact is not set as **Subscribed**. Check it before launching.

### Step 4. Launch the campaign

Click **Create** and choose **Regular email → Design Email**. Set up the four blocks: **To** (the audience you imported), **From** (the sending account), **Subject** (the subject line, look for a catchy phrase) and **Content**. For the content, click **Design Email** and, in **Saved Templates**, choose the template you saved earlier (double click) and **Continue**. When everything is ready, click **Send**.

![Campaign launch in Mailchimp](/files/24ce79c36ee6511f7d9575bc18661c58901e2592)

> #### 👍 Test it yourself first
>
> Add your own email address, outside your organization, to the sending list so you can receive the campaign yourself and check that everything looks and works properly before reaching your customers.

### Conclusion

Setting up a campaign combines the two platforms: in Plenit you download the newsletter template already customized with your brand, and in Mailchimp you upload it, define your audience, and launch the send.

With the template saved, the following campaigns are much faster, so your sales team can keep regular contact with customers without starting from scratch every time.

### Next steps

* Discover the rest of the materials in [Documentation.](/docs-en/go-to-market/concepts/documentation.md)
* Accompany your campaigns with offers in [How to generate a quote.](/docs-en/go-to-market/how-to/how-to-generate-a-quote.md)
* Check the categories in [Documentation Catalog.](/docs-en/go-to-market/details/documentation-catalog.md)


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