> For the complete documentation index, see [llms.txt](https://docs.plenit.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.plenit.com/docs-en/go-to-market/concepts/what-it-is.md).
# What is Go to Market
Go to Market is your commercial area within Plenit: the space from which you turn Plenit services into your own business offering.
Here you decide what price you sell at, prepare the offers you send to your clients, review what you will invoice them, and use ready-made sales materials.
Instead of building spreadsheets, offer templates, and sales documents on your own, you have it integrated into the dashboard.
> #### 📘 The basic idea
>
> We sell you the services at a price (your cost as a partner) and you sell them to your client at the price you decide. Go to Market is where you manage that difference: your margin, your prices, and your offers, under your brand.
### The four tools
Go to Market brings together four tools that cover the sales cycle from start to finish.
#### Rates
It is the economic basis. A rate defines the price at which you sell each service to your clients, applying your margins over Plenit’s price.
You can have several rates, set one as default, and start from the rate recommended by Plenit for your country. Everything else (quotes and billing) is based on the rate.
More in [Rates: PVD, PVP and margin.](/docs-en/go-to-market/concepts/rate-cards.md)
#### Quotes
This is where you prepare offers for your clients. You choose the services, size them, and the platform calculates the price according to your rate, showing you both your cost and the customer price.
You can preview, download the offer with sales documents and contracts, and duplicate quotes to reuse them.
More in [Quotes.](/docs-en/go-to-market/concepts/quotes.md)
#### Customer invoicing
This is the view of what you will charge each client. It brings together the delivery notes generated from your clients’ subscriptions, with their financial breakdown, and lets you view and download them.
It is a consultation tool, not an editing tool.
More in [Customer billing.](/docs-en/go-to-market/concepts/customer-billing.md)
#### Documentation
It is the repository of sales materials: presentations, sales documentation, contracts, email marketing templates, and more, many customizable with your brand.
It saves you from producing sales material from scratch. More in [Documentation.](/docs-en/go-to-market/concepts/documentation.md)
### How they fit together
The four tools follow a natural order. First you define a [**rate**](/docs-en/go-to-market/concepts/rate-cards.md) with your margins.
With that rate you prepare a [**quote**](/docs-en/go-to-market/concepts/quotes.md) for a client, which automatically calculates prices and can be accompanied by [**documentation**.](/docs-en/go-to-market/concepts/documentation.md)
When the client accepts and the services are activated, their consumption appears in [**customer invoicing**](/docs-en/go-to-market/concepts/customer-billing.md), where you see what they owe.
The rate is the foundation: it conditions the quotes, the amounts you see in the dashboard, and the associated billing.
> #### 👍 What you gain with Go to Market
>
> You sell under your brand, with your margins and with ready-made materials, without leaving the dashboard or setting up separate tools. Less sales friction, more time to sell.
### What Go to Market is not
It is not a CRM or a proprietary billing system: it does not replace your management tool or issue legal invoices to your clients. Customer invoicing is a consultation view of the delivery notes derived from consumption, so you know what to charge; issuing and tax management remain yours. It also does not include branding customization of the dashboard and portal, which is managed in its own area.
### Next steps
* Start selling with the [Go to Market Quick Start](https://gitlab.com/plenit-group/plenit-docs-es-es/-/blob/v1.0/docs/Go-To-Market/go-to-market-conceptos/go-to-market-inicio-rapido/README.md).
* Understand the pricing model in [Rates: PVD, PVP and margin](https://gitlab.com/plenit-group/plenit-docs-es-es/-/blob/v1.0/docs/Go-To-Market/go-to-market-conceptos/go-to-market-tarifas/README.md).
* Learn how to prepare offers in [Quotes](https://gitlab.com/plenit-group/plenit-docs-es-es/-/blob/v1.0/docs/Go-To-Market/go-to-market-conceptos/go-to-market-presupuestos/README.md).
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