> For the complete documentation index, see [llms.txt](https://docs.plenit.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.plenit.com/docs-en/go-to-market/concepts.md).

# Concepts

Before you start operating, understand the pieces of your Go to Market: how you set prices, how you prepare quotes, how you check what you bill your customers, and what materials you have ready to sell. 

Here you have each concept explained, without steps, just the why.

{% hint style="info" %}
Looking for the step-by-step guide? You have it in How-to. Here we explain what each thing is and how it fits together.
{% endhint %}

### Explore the concepts

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>What Go to Market is</strong></td><td>Your commercial area in Plenit: define prices, prepare quotes, review what you bill, and use materials ready to sell.</td><td><a href="/pages/b15bc27f31e0bc14e17b2b27a86e3e719de05e74">/pages/b15bc27f31e0bc14e17b2b27a86e3e719de05e74</a></td></tr><tr><td><strong>Rates</strong></td><td>The difference between your cost and the customer price, the three margin levels, and the recommended rate.</td><td><a href="/pages/72cc84734a83802cad1d549655c5754d3447214f">/pages/72cc84734a83802cad1d549655c5754d3447214f</a></td></tr><tr><td><strong>Quotes</strong></td><td>How it collects sized services, shows your cost and the customer price, its statuses, and the documents it generates.</td><td><a href="/pages/b6c168bd3beb9548ac8630d53c0ea995d04212f0">/pages/b6c168bd3beb9548ac8630d53c0ea995d04212f0</a></td></tr><tr><td><strong>Customer invoicing</strong></td><td>The consultation view of the delivery notes derived from your customers' usage, with their details and download.</td><td><a href="/pages/c425bf985ce7ff80b9f5bb83175a92576089f604">/pages/c425bf985ce7ff80b9f5bb83175a92576089f604</a></td></tr><tr><td><strong>Documentation</strong></td><td>The repository of commercial materials, contracts, and templates, many customizable with your brand.</td><td><a href="/pages/1d29e346f1716e741a623ffa0364f0b73fa8a955">/pages/1d29e346f1716e741a623ffa0364f0b73fa8a955</a></td></tr><tr><td><strong>Glossary</strong></td><td>The Go to Market terms, explained in a table.</td><td><a href="/pages/2e471babb348b295da48dfb5fdb82b5f40a8dc3f">/pages/2e471babb348b295da48dfb5fdb82b5f40a8dc3f</a></td></tr></tbody></table>


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